The new Mel Gibson/Jodi Foster movie The Beaver only took in a third of what Summit was hoping for this past weekend. Richie Fay, an exec at the studio, said the dismal numbers charted not because people hate Mel Gibson, but that the movie’s “a tough sell.”
The not-hating Mel Gibson part I’m not so sure about, but Fay’s only partly right about the movie being a tough sell. If Summit were astute, they would have canned the movie and reshot it, hiring the youtube poster “Birthdayboypresents” who came up with the hilarious trailer remix that went viral.
Now that’s the movie I want to see.