Looks like movie theater managers will be spared the indignity of cleaning up sticky tissues left behind by Objectivists as Atlas Shrugged: Part 1 joins this movie and this movie as recruitment failures:
“Critics, you won,” said John Aglialoro, the businessman who spent 18 years and more than $20 million of his own money to make, distribute and market “Atlas Shrugged: Part 1,” which covers the first third of Rand’s dystopian novel. “I’m having deep second thoughts on why I should do Part 2.”
“Atlas Shrugged” was the top-grossing limited release in its opening weekend, generating $1.7 million on 299 screens and earning a respectable $5,640 per screen. But the the box office dropped off 47% in the film’s second week in release even as “Atlas Shrugged” expanded to 425 screens, and the movie seemed to hold little appeal for audiences beyond the core group of Rand fans to whom it was marketed.
Critics didn’t “win.” The choice was made by potential viewers who were told by those who went during the first weekend that the movie sucked and decided not to go. That’s really sour grapes on Aglialoro’s part. To have a drop in attendance of 47%, your movie was either terrible or the Ebola virus was accidentally released at every screening. Tax accountants should keep an eye out on Mr. Aglialoro to be sure he doesn’t try to write off the $20 million in his tax return next year and make taxpayers eat his loss. That would be very non-libertarian.
BTW, good luck with DVD releases.
“Now on sale! Ayn Rand’s grand novel come to life in an epic that will remain unfinished!”
Not a great promotion tagline.
Update: In case you think my masturbation reference at the beginning of the post was over the top, tell these folks.