Is Warner Brothers Screwing Up Their Own Publicity?

I’ve just read two online articles in one day about how Warner Brothers has gotten antsy over the publicity of two major film releases.

First, they’ve reportedly gotten nervous that Robert Downey, Jr. has suggested the possibility that Sherlock Holmes is a “butch homosexual” and Dr. Watson is his dalliance.

Second, they forced director Kevin Smith to change a great title to his new detective comedy film, A Couple of Dicks, to the newer weaker release title Cop Out.   No word yet as to whether they would insist Universal Studios change W. C. Fields’ classic The Bank Dick to The Bank Employee.

Seriously, someone needs to look into the Warner Brothers publicity department and get some hip people there. Can’t they tell great free publicity when they see, hear or read it?

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